A few months ago, I attended a great talk by Design Studio one evening. The talk was about the then much talked about in the design community topic of the new Airbnb rebrand. Design Studio was the company behind creating this new face.
Design Studio talked of the pitch, the pains and incredible process of creating the new Airbnb brand. E.g. about how they came up with the warm red brand colour – ‘rausch’ trying to steer the client from silicon valley blue, about how they sent their staff to experience and immerse themselves in staying at Airbnb accommodation.
The talk was so impressive that I decided to book accommodations via Airbnb on the trip I just came back from – to Japan and South Korea. And I’m glad I did 🙂